Why You Should Have a Personal Domain?
Having your own domain name and email address provides a higher level of professionalism and trust. If you have your own domain name vs. some long hotmail or google.com address it instills a higher level of integrity. If you are in marketing it also shows you understand branding and technology and the value of SEO. If ever there was a good reason to purchase your name as a domain it’s so you can have firstname.lastname@example.org. It really doesn’t get much better than that in the email world.
- Personal Branding
Businesses need little introduction to the world of online trade and marketing – most new businesses now have websites before they have offices, but just because you’re not necessarily a the owner of the business, you still are the business and domain names shouldn’t still be important to you. The rise of personal branding through placeholder websites like About.me has given way to the online business card, which provides a great use for a personalized domain: an at-a-glance snapshot of you as a professional.
- Control Negative Branding …You prevent it being used against you.
What happens if you get on the bad side of a tech savvy individual? What if they had a quick look, just to see, if you have not secured their FirstnameLastname.com… and use it against you. Now what? You'd be forever trying to either explain to everyone that is not you or simply lose a ton of business from people that assume it must be you and never let you know. If you don’t have some control over what appears when someone enters your name into a browser and adds “.com” then you could rapidly find yourself in some awkward situations.
- Search Engine Rankings
With the world of the web run by Google, Yahoo and Bing, having your own domain automatically places you higher in search engines for your name and in many cases on the first page. If you want to be found by search engines, this is the easiest trick in the book. You can effectively control a search results, and in this day and age that’s an advantage.
- Brand Recognition and Recall
How much easier is it to remember email@example.com than Joe356TX@aol.com. More importantly, every email you send is your name. If folks can recall your name when they think of a need they have, you are more likely to get a referral or a sale.
- Same Email Address Forever
This one is a no brainer. You can now keep your email forever even if you change your ISP or hosting provider. Your domain stays with you as long as you pay the hosting fee every year. The other added benefit is that jobs may come and go, but your personal email address will always be the same.
Even if you don’t plan to do anything with the domain other than redirect it to your LinkedIn profile, secure it so no one else can. Especially if that person could be some worthless celebrity, convict or questionable politician. Remember, very few folks look past page one on Google.
- Advertisement Free Emails
The best thing about having your own domain and email address is you don’t spam your friends with ads with every email you send
- Your Home Base on the Internet
If you ever decide to start you own blog or real estate business, you will have a URL you can immediately point your blog or website to and start promoting. Your blog becomes the hub of all of your social sites and drives everyone back to content you own forever. Don’t forget to of course back it up.
- Just Google Me – Wouldn’t you love to tell folks to “Just Google Me”
- Because Someone Else May Take It
You don’t want someone else getting their hands on your domain name, do you? The fact remains that for as long as your desired domain is available, then stop what you’re doing and register that domain right now – who knows what you might need it for one day.
- Because You Can Use it Everywhere
You can use one domain name in a huge number of places through the use of subdomains. Your registrar should be able to help you set up subdomains like blog.FirstnameLastname.com for your Tumblr, photos.FirstnameLastname.com for your Flickr and even redirects for Facebook or Twitter. You could even set up simple redirects for all your online personas, like yourname.com/facebook so that new acquaintances can quickly find you.
- If not now, maybe in the future
Even if you’re not thinking of doing anything with the domain now, in a couple of months or even years it could form something as important as an online resume, and you’ll thank yourself when you remember you have a personalized domain name ready to use when the need arises.